A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to...

Concurrent design can reduce the time required to develop new products and redesign old ones. In contrast to the conventional approach, in which the product design is (nearly) completed before it is "thrown over the wall" to the process design group, concurrent design for manufacturability, as...

Under the influence of the economic conditions and the pressure to withstand market competition, companies nowadays should become more and more interested in differentiating their products relative to other businesses in the industry. In this context the concept of positive variation is one of...