Showing 61 - 70 of 5,966
Persistent link: https://www.econbiz.de/10003252449
Persistent link: https://www.econbiz.de/10002741162
Persistent link: https://www.econbiz.de/10001765021
Persistent link: https://www.econbiz.de/10001461098
Persistent link: https://www.econbiz.de/10011290115
Persistent link: https://www.econbiz.de/10010497039
Persistent link: https://www.econbiz.de/10010497040
Persistent link: https://www.econbiz.de/10010497043
While product modularity is often advocated as a design strategy in the operations management literature, little is known about how customers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in settings...
Persistent link: https://www.econbiz.de/10013114413