Cultured meat obtained in vitro from animal cells represents one of the recent concerns of specialists, who thus try to solve part of the issues related to animal welfare and sustainable meat production. Beyond the technical difficulties that must be overcome, the acceptance of cultured meat by...

The increased significance of artificial intelligence (AI) and the possibilities to implement it in higher education can be identified in contemporary conditions. At the same time, one cannot neglect the importance of student perceptions regarding it, since they represent the final users of...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...

While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social-adjustive. Researchers have established that these two functions are likely to influence customer purchase intention. Additionally, evidence suggests an interaction between sustainability beliefs...