Based on a qualitative single case study with eight interviews, this study lays the foundation for literature on the motivation of transforming from a quasi-governmental entity to a social business. The context of this case study is the spinoff of business schools from the French chambers of...

As the brewing industry underwent major changes and brewing became ever more science-based in the course of the 19 th century, the need for a more science-based brewer's education grew. The article explores the reforms and diversification of brewing education, starting with the traditional way...

Ante las crisis, del tipo que sean, económicas, de inseguridad, etc. las personas reaccionan (aumentando el ingreso o modificando hábitos de consumo), no queriendo asumir la realidad, para después convertir sus posibles consecuencias en foco de atención, generalmente acompañado de la...

Know how consumer chooses and perceives different seafood in the market is a fundamental information to develop appropriate marketing strategies and, in case, to draw plans in favour of fisheries operators. This work is aimed at revealing consumer perception of some attributes related to a...

In response to a drop in collected funds, charitable associations have implemented a rigorous approach to the target decisions and communication for fundraising. Prior studies have shown that manipulating the scale of donations influences the collection results. This study was carried out within...

Managers in the fundraising and public sectors face the constant challenge of soliciting donations from a population who may or may not have donated before. Rather than merely asking respondents what they wish to donate, it is standard practice to present a set of suggested amounts – the...

The negative social effects caused by consumerism and especially hiperconsumerism leaded, in the recent years, to the emergence and rapid growth of economic importance of new types of consumer - the new consumer - whose attitudes, aspirations and purchasing patterns are different from those...

Spanish Abstract: Hay empresas que utilizan el secreto empresarial con el fin de lograr una ventaja competitiva en el mercado. Esta técnica, en tiempos de tecnología, adquiere un inmensurable valor y por ello requiere de un régimen jurídico que además de sancionar las conductas ilícitas...

The idea that consumers are rational decision makers, who carefully consider options when making a decision about a certain phenomenon, will soon phase out! Believe it or not. In a bid to better understand the consumer, a myriad of economists still waste their precious time on “not-so-deep”...

The now-popular “cash diet” hails that paying in cash is more painful psychologically than via dematerialized money (e.g., credit cards), which in turn helps citizens save more. Paradoxically, we show cash can sometimes backfire (compared to dematerialized money) and cause consumers to save...