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Architectural marketing capabilities of exporting ventures

Theoharakis, Vasilis; Angelis, Yannis; Batsakis, Georgios - In: International Marketing Review 36 (2019) 6, pp. 1026-1041

Purpose: The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign...

Persistent link: https://www.econbiz.de/10012072507

The contingent effect of product relatedness on B2B firms pricing strategy : evidence from India

Batsakis, Georgios; Theoharakis, Vasilis; Azar, Goudarz; … - In: Industrial marketing management : the international … 83 (2019), pp. 266-274

Persistent link: https://www.econbiz.de/10012146629

Internationalization and digitalization : their differing role on grocer and non-grocer retailer performance

Batsakis, Georgios; Theoharakis, Vasilis; Li, Chengguang; … - In: Journal of retailing 99 (2023) 3, pp. 400-419

Persistent link: https://www.econbiz.de/10014461660

Digital sales channels and the relationship between product and international diversification : evidence from going digital retail MNEs

Batsakis, Georgios; Konara, Palitha; Theoharakis, Vasilis - In: Global strategy journal 13 (2023) 4, pp. 830-856

Persistent link: https://www.econbiz.de/10014439438

Host location knowledge sourcing and subsidiary innovative performance : examining the moderating role of alternative sources of knowledge and IPR distance

Batsakis, Georgios - In: International journal of innovation management 20 (2016) 6, pp. 1650053-1-28

Persistent link: https://www.econbiz.de/10011603861

Added distance, entry mode choice, and the moderating effect of experience: The case of British MNEs in emerging markets

Batsakis, Georgios; Singh, Satwinder - In: Thunderbird International Business Review 61 (2019) 4, pp. 581-594

Persistent link: https://www.econbiz.de/10012085224

The Contingent Effect of TMT International Experience on Firms’ Internationalization Speed

Mohr, Alex; Batsakis, Georgios - In: British Journal of Management (2018)

Persistent link: https://www.econbiz.de/10012085616

Subsidiary embeddedness is a strategic choice : complementarity and the factors associated with different types of embeddedness

Athreye, Suma; Batsakis, Georgios; Singh, Satwinder - 2013

Persistent link: https://www.econbiz.de/10009706216

Complementarity and substitution in the knowledge networks of R&D subsidiaries

Andersson, Ulf; Athreye, Suma; Batsakis, Georgios - In: Perspectives on headquarters-subsidiary relationships …, (pp. 247-274). 2016

Persistent link: https://www.econbiz.de/10011538831

Intangible assets, international experience and the internationalisation speed of retailers

Mohr, Alexander T.; Batsakis, Georgios - In: International marketing review 31 (2014) 6, pp. 601-620

Persistent link: https://www.econbiz.de/10010467196