Similar Search Results

Do consumers follow their heart or mind when purchasing global brands? : empirical insights

Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66

Persistent link: https://www.econbiz.de/10013549994

Should I donate secondhand clothes? : cognitive, affective, and conative model during the COVID-19 pandemic

Amin, Muslim; Herjanto, Halimin - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 149-171

Persistent link: https://www.econbiz.de/10014311851

Psychological capital : a reconceptualisation

Mathews, Jose - In: International journal of management concepts and … 15 (2022) 4, pp. 317-333

Persistent link: https://www.econbiz.de/10014316062

How does influencer marketing build up the engagement between brand and followers?

Minh T. H. Le - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 3-25

Persistent link: https://www.econbiz.de/10015066812

“Sustainability Learning”: An Introduction to the Concept and Its Motivational Aspects

Hansmann, Ralf - In: Sustainability 2 (2010) 9, pp. 2873-2897

This theoretical paper clarifies the concept of sustainability learning and specifically analyzes motivational aspects. Mastering the challenges of sustainability requires individual learning as well as learning processes on different levels of human systems ranging from groups and organizations...

Persistent link: https://www.econbiz.de/10008683195

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Soni, Mayank Jyotsna - In: Journal of Consumer Marketing 34 (2017) 4, pp. 338-348

of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of … 2 (program involvement: high vs low) × 2 (advertisement involvement: cognitive vs affective) between subject design were … conducted; one study was for cognitive program and other study was for affective program. Existing scales were used after …

Persistent link: https://www.econbiz.de/10014850352

The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes

Tocila, Tudor; Cara, Corina - In: International journal of business and economic sciences … 9 (2016) 2, pp. 59-64

a branded cosmetic treatment. Measurements included endorsers' perceived credibility and changes in affective, cognitive … affected by perceived credibility, closely followed by the change in affective attitude and the change in cognitive attitude … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural …

Persistent link: https://www.econbiz.de/10011515969

Religiosity, spirituality and ethical decision-making : perspectives from executives in Indian multinational enterprises

Ananthram, Subramaniam; Chan, Christopher - In: Asia Pacific journal of management : APJM ; a … 33 (2016) 3, pp. 843-880

Persistent link: https://www.econbiz.de/10011617819

Quranic hermeneutics : a new Islamic methodology to understanding accounting qualitative data within the Islamic world context

Alshawabka, Zaid; Sharma, Umesh - In: International journal of critical accounting : IJCA 11 (2020) 3, pp. 217-232

Persistent link: https://www.econbiz.de/10012507758

The Importance of Understanding the General Education in Strengthening the Higher Education System

Nababan, Tongam Sihol - Volkswirtschaftliche Fakultät, … - 2014

Abstract Lately the system of modern education has produced reliable scientists and technocrats but has not spawned graduates with the integrity of mature personalities. To overcome this, the concept of General Education (GE) can be applied. GE is the implementation of the concept as a reaction...

Persistent link: https://www.econbiz.de/10011111885