Andreu, Rosario; Claver, Enrique; Quer, Diego - In: International Journal of Contemporary Hospitality Management 22 (2010) 1, pp. 7-23
Purpose – Diversification is one of the most promising strategies for tourism firms, the entry mode choice being an … essential decision. For this reason, this paper seeks to analyze the entry mode into new business areas made by Spanish tourism …/methodology/approach – From a mail survey to Spanish tourism firms 94 entries into new business areas were obtained and a multinomial logit …