Einleitung -- Terminologische, konzeptionelle und theoretische Grundlagen -- Rolle des CDO im Rahmen der digitalen Transformation von Unternehmen -- Empirische Untersuchung -- Ergebnisdiskussion, Erklärungsansätze und Implikationen -- Schlussbetrachtung.

Transformationsstrategien in der Medienbranche -- Strategische Ebene: Strategiemuster, Media for Equity, Diversifikation, Skaleneffekte -- Operative Ebene: Start-ups in Medienunternehmen, Change-Kommunikation im Beteiligungskontext, Gestaltungsmöglichkeiten bei Start-up-Beteiligungen,...

Digital technologies have created new markets and disrupted many others. As a consequence, many firms are operating in a highly turbulent and transformative business environment where senior executives are often drawn into the hype that new digital technologies create (North and Oliver, 2014)....

The widespread availability of digital technologies led to a disruption of well-established business models in many industries. Digital Transformation (DT) is organizations' strategy to prevent this disruption. However, in IS literature there exists no common understanding about what is exactly...