Narrow search
Showing 11 - 20 of 48
Cover Image
The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam; Ball, Dwayne; Gaeth, Gary J.; Jun, … - In: Journal of business research : JBR 55 (2002) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10006723920
Cover Image
Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
Spears, Nancy E.; Mowen, John C.; Chakraborty, Goutam - In: Journal of business research : JBR 37 (1996) 2, pp. 87-96
Persistent link: https://www.econbiz.de/10006739502
Cover Image
THE WEB - What Do Customers Consider Important in B2B Websites? This paper presents a set of robust measures for the factors that customers consider important in a business-to-busi...
Chakraborty, Goutam; Laia, Vishal; Warren, David - In: Journal of advertising research 43 (2003) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10006505761
Cover Image
Measuring Values Can Sharpen Segmentation in the Luxury Auto Market
Sukhdial, Ajay S.; Chakraborty, Goutam; Steger, Eric K. - In: Journal of advertising research 35 (1995) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10006534070
Cover Image
Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
Spears, Nancy; Mowen, John C.; Chakraborty, Goutam - In: Psychology & marketing 27 (2010) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10008383711
Cover Image
Pricing risky services: preference and quality considerations
Allred, Anthony; Valentin, E.K.; Chakraborty, Goutam - In: The journal of product & brand management 19 (2010) 1, pp. 54-61
Persistent link: https://www.econbiz.de/10008386108
Cover Image
Perceived travel risks regarding terrorism and disease: The case of Thailand
Rittichainuwat, Bongkosh Ngamsom; Chakraborty, Goutam - In: Tourism management : research, policies, practice 30 (2009) 3, pp. 410-418
Persistent link: https://www.econbiz.de/10008225975
Cover Image
A Multidimensional Scale for Measuring Country Image
Lala, Vishal; Allred, Anthony; Chakraborty, Goutam - In: Journal of international consumer marketing 21 (2009) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10008241065
Cover Image
Are drivers of customer satisfaction different for buyers-users from different functional areas?
Chakraborty, Goutam; Srivastava, Prashant; Marshall, Fred - In: The journal of business & industrial marketing 22 (2007) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10007598894
Cover Image
Understanding corporate B2B web sites' effectiveness from North American and European perspective
Chakraborty, Goutam; Srivastava, Prashant; Warren, David L. - In: Industrial marketing management : the international … 34 (2005) 5, pp. 420-429
Persistent link: https://www.econbiz.de/10006236525