As an integral part of the United Nation's 2030 Agenda, implementing the European Green Deal is vital to ensure food security and transform food chains into a sustainable model. On the one hand, it enables the gradual abandonment of intensive agriculture and, on the other hand, it supports the...

Organic food markets in developed countries have been rapidly expanding in recent years. Though expected health benefits are a major motive for buying organic food (OF), the health effects of consuming OF are uncertain. This study uses survey data from Germany, 2007, to explore the causal...

Numerous studies have examined the consumption of organic products in various European countries and found a higher consumption of organic products in the northern European countries as opposed to the southern countries. While Germany is taking a pioneering position in Europe with the largest...

Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned...

Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant research reports conflicting results about price and promotional sensitivity...

Despite organic food being deemed to include environmental and health attributes, few studies have examined the perception regarding organic food from the scanner panel data. Considering the hike in the value-added tax (VAT) implemented by the Japanese government in April 2014 as a natural...

This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen's consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in...

Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...

In Hungary organic food market has both demand and supply oriented aspect: several times not necessary products are distributed while the selection and volume of certain products are not satisfactory. Thus our aim was to develop a coordinated benchmark strategy to increase the trade of organic...