Seshadri, Usha; Kumar, Pranav; Vij, Anu; Ndlovu, Tabani - In: Worldwide Hospitality and Tourism Themes 15 (2023) 2, pp. 169-177
Purpose This paper reviews the challenging trends in the tourism sector of the UAE brought about by the Covid-19 pandemic. In so doing, it highlights a radical shift in the consumption of travel products and the related marketing strategies that tourism enterprises could adopt....