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Sales promotion strategies of pharmaceutical companies : a perspective of qualification of medical representatives
Shah, Girish; Dubey, Rishi - In: GITAM journal of management : a quarterly publication … 16 (2018) 3, pp. 105-116
Persistent link: https://www.econbiz.de/10012049387
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Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry : a scenario analysis
Festa, Giuseppe; Kolte, Ashutosh; Carli, Maria Rosaria; … - In: The journal of business & industrial marketing 37 (2022) 8, pp. 1662-1674
Persistent link: https://www.econbiz.de/10013401898
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Emerging pharmaceutical companies from China, India, and Brazil : from generic drugs to innovation strategies
Cahen, Fernanda Ribeiro - In: Innovation from emerging markets : from copycats to leaders, (pp. 222-255). 2021
Persistent link: https://www.econbiz.de/10012815671
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Reverse logistics practices in Indian pharmaceutical supply chains : a study of manufacturers
Abbas, Haidar; Farooquie, Jamal A. - In: International journal of logistics systems and … 35 (2020) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10012177752
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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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Harmonizing regulatory market approval of products with high safety requirements : evidence from the European pharmaceutical market
Grünwald, Fabian; Stargardt, Tom - In: Health economics 33 (2024) 7, pp. 1546-1564
Persistent link: https://www.econbiz.de/10014566060
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Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro; Takahara, Tsuyoshi - In: Journal of public economic theory 26 (2024) 2, pp. 1-37
Persistent link: https://www.econbiz.de/10014507649
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Reference pricing systems on the pharmaceutical market
Unsorg, Maximiliane - In: German economic review : GER 23 (2022) 3, pp. 403-421
Persistent link: https://www.econbiz.de/10013384327
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Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro; Takahara, Tsuyoshi - 2022
This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends crucially on the cost effectiveness of...
Persistent link: https://www.econbiz.de/10013329470
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Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike; Henne, Nathalie; Zöllner, York - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 91-98
Persistent link: https://www.econbiz.de/10010517756