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The impact of brand equity dimensions on university reputation : an empirical study of Georgian higher education

Khoshtaria, Tornike; Datuashvili, Davit; Matin, Arian - In: Journal of marketing for higher education 30 (2020) 2, pp. 239-255

Persistent link: https://www.econbiz.de/10012312397

The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products

Matin, Arian; Khoshtaria, Tornike; Marcan, Metin; … - In: International review on public and non-profit marketing 19 (2022) 4, pp. 709-735

Persistent link: https://www.econbiz.de/10013483795

Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms

Matin, Arian; Khoshtaria, Tornike; Mercan, Metin; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 378-408

Persistent link: https://www.econbiz.de/10014428116

The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z

Matin, Arian; Khoshtaria, Tornike; Mercan, Metin; … - In: International journal of green economics : IJGE 18 (2024) 3, pp. 318-337

Persistent link: https://www.econbiz.de/10015064547

The impact of social media engagement on consumers' trust and purchase intention

Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 305-323

Persistent link: https://www.econbiz.de/10012534223

Banking reform in Georgia

Mercan, Metin - In: IBSU scientific journal : IBSUSJ 1 (2006) 1, pp. 54-66

Georgia's banking system restructure began in 1991 when Soviet Union collopsed.This paper tries to compare and constract the performance of banks and banking system between 1999 and 2004 with banks in other transition countries. Although Georgia banking system showed a long processing in banking...

Persistent link: https://www.econbiz.de/10008797975

Banking reform in Georgia

Mercan, Metin - In: IBSU Scientific Journal (IBSUSJ) 1 (2006) 1, pp. 54-66

Persistent link: https://www.econbiz.de/10010280558

Sustainability of current account in Georgia

Gürsoy, Faruk; Mercan, Metin; Kalyoncu, Hüseyin - In: The empirical economics letters : a monthly … 12 (2013) 3, pp. 247-254

Persistent link: https://www.econbiz.de/10010257919

Banking Reform in Georgia

Mercan, Metin - In: IBSU Scientific Journal 1 (2006) 1, pp. 54-66

Georgia's banking system restructure began in 1991 when Soviet Union collopsed.This paper tries to compare and constract the performance of banks and banking system between 1999 and 2004 with banks in other transition countries.Although Georgia banking system showed a long processing in banking...

Persistent link: https://www.econbiz.de/10008765819

Assessment of knowledge management processes in the marketing department of enterprises in Georgia : effects of ISO 9001 certification

Demir, Ahmet; Matin, Arian - In: International journal of knowledge management studies : … 15 (2024) 2, pp. 225-262

Persistent link: https://www.econbiz.de/10015065386