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This paper examines competition between generic and brand-name drugs in the regulated Spanish pharmaceutical market. A nested logit demand model is specified for the three most consumed therapeutic subgroups in Spain: statins (anticholesterol), selective serotonin reuptake inhibitors...
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opportunities available to pharmaceutical firms confronted with the loss of patent protection on their branded drug. The marketing … explores the maxim that sustainable competitive advantage for pharmaceutical innovators is realized at the nexus of marketing …
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Generic competition in the pharmaceutical market is an effective cost-containment mechanism that improves static efficiency and stimulates pharmaceutical innovation. There is no prior study that has empirically analysed the relative delays in adoption of generic competition. This paper aims to...
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Pharmaceutical spending is in many countries the second largest family expenditure, after food. No one questions that pharmaceutical companies invest large sums in research and the development of new and better pharmaceutical drugs. Originators are protected by patents and sold in monopolistic...
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Understanding the drivers of market concentration in the generic pharmaceutical industry is essential to guaranteeing the availability of low-cost generics. In this paper, we develop a structural model to capture the multiple determinants governing manufacturers' entry decisions; in particular,...
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