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Pharmaceutical marketing
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Marketing
31,287
Marketingmanagement
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16,366
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7,786
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7,779
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6,790
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3,993
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2,588
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2,308
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2,087
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2,002
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1,696
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1,681
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1,652
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Kotler, Philip
260
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254
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157
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146
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129
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124
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94
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93
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90
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88
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86
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80
Sheth, Jagdish N.
79
Tomczak, Torsten
76
Kirchgeorg, Manfred
70
Reinecke, Sven
68
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66
Backhaus, Klaus
65
Brekke, Kurt R.
64
Kremer, Michael
63
Kleinaltenkamp, Michael
62
Wilson, William W.
62
Good, Darrel L.
61
Straume, Odd Rune
60
Esch, Franz-Rudolf
58
Diller, Hermann
56
Huber, Frank
56
Kumar, V.
54
Piercy, Nigel
52
Jabbar, Mohammad A.
51
Kitchen, Philip J.
51
Kreutzer, Ralf T.
51
Kuß, Alfred
51
Albers, Sönke
50
Ahlert, Dieter
49
Armstrong, Gary
49
Danzon, Patricia Munch
49
Jayne, Thomas S.
49
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49
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543
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188
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181
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147
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98
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33
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32
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31
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26
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23
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23
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23
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579
European Journal of Marketing
531
Journal of business research : JBR
451
NBER working paper series
400
Working paper / National Bureau of Economic Research, Inc.
339
NBER Working Paper
316
Industrial marketing management : the international journal for industrial and high-tech firms
314
Marketing Intelligence & Planning
267
Europäische Hochschulschriften / 5
265
Journal of strategic marketing
213
Journal of Food Distribution Research
208
European journal of marketing : EJM
191
Springer eBook Collection
182
Journal of marketing management : MM
178
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Journal of the Academy of Marketing Science
159
Journal of marketing
151
Gabler Edition Wissenschaft
140
Management Science
139
Journal of health economics
138
The journal of business & industrial marketing
131
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
121
International journal of pharmaceutical and healthcare marketing : IJPHM
119
Springer eBook Collection / Business and Economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
118
Marketing intelligence & planning
113
Health economics
111
Journal of marketing communications
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Lehrbuch
102
Journal of retailing and consumer services
96
International Food and Agribusiness Management Review
94
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
89
Health marketing quarterly
88
Journal of Business & Industrial Marketing
88
Journal of business ethics : JOBE
86
Journal of Product & Brand Management
85
International Journal of Bank Marketing
83
International Marketing Review
82
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ECONIS (ZBW)
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7,713
RePEc
7,096
Other ZBW resources
2,479
BASE
1,877
EconStor
500
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169
OLC EcoSci
73
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Showing
61,921
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date (oldest first)
61921
Markt- und Werbepsychologie im modernen Sachbuchmarketing : eine Studie über theoretische Anwendungsmöglichkeiten und den praktischen Einsatz von markt- und werbepsychologischen Er...
Gießer, Sandra
-
2006
Persistent link: https://www.econbiz.de/10013433751
Saved in:
61922
Innovation und
Marketing
Weiber, Rolf
;
Pohl, Alexander
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10014005860
Saved in:
61923
Innovationsmarketing
Trommsdorff, Volker
;
Steinhoff, Fee
-
2013
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014005947
Saved in:
61924
The executor of integrated
marketing
communications strategy: Marcom Manager’s Working Model
Shin, Kwang-Yong
-
2013
Persistent link: https://www.econbiz.de/10014006124
Saved in:
61925
Handbuch Finanzvertrieb : Vertriebsstrategien, Vertriebswege, Vertriebsmanagement
Betsch, Oskar
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10014006169
Saved in:
61926
Erfolgsfaktoren in der Gastronomie
Meyer, Jörn-Axel
-
2002
-
2., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10014006227
Saved in:
61927
Die Messung von Produktimages für das
Marketing
: Grundlagen und Operationalisierung
Trommsdorff, Volker
-
1975
Persistent link: https://www.econbiz.de/10000049359
Saved in:
61928
Marketingtheorie : verhaltensorientierte Erklärungen von Marktreaktionen
Kroeber-Riel, Werner
(
ed.
)
-
1972
Persistent link: https://www.econbiz.de/10000049962
Saved in:
61929
Optimale Produktions- und Absatzplanung : Entscheidungsmodelle für den Produktions- und Absatzbereich industrieller Betriebe
Kilger, Wolfgang
-
1973
Persistent link: https://www.econbiz.de/10000050535
Saved in:
61930
Der Einsatz absatzpolitischer Mittel bei Bank- und bei Industriebetrieben : eine Analyse der absatzpolitischen Mittel und ihrer Beweggründe
Duus, Olaf
-
1973
Persistent link: https://www.econbiz.de/10000051847
Saved in:
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