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Hotel customer retention : a study of customers' perspectives in an emerging market

Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36

Persistent link: https://www.econbiz.de/10014309047

Exploring the mediated and moderated effects of operator service quality on customer retention : evidence from Taiwan's mobile market

Chen, Chun-mei - In: Journal of management research 9 (2017) 4, pp. 21-42

Persistent link: https://www.econbiz.de/10011745686

Understanding the role of loyalty dimensions and their impact on customer retention

Tajdini, Javad; Baswan, Taru; Pillai, Pradeep Kumar - In: Middle East journal of management : MEJM 11 (2024) 3, pp. 280-298

Persistent link: https://www.econbiz.de/10015056620

An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce

In: Journal of creating value 9 (2023) 1, pp. 63-80

Persistent link: https://www.econbiz.de/10014581528

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387