1. Creating information-driven and technology-enabled solutions for airlines and passengers -- 2. Game-changing technologies for airline business models -- 3. Current information- and technology-enabled initiatives -- 4. Potential information- and technology-driven initiatives -- 5. Hurdles in...

1. Rethinking the airline business : where do we stand? -- 2. Recalibrating passenger value requirements -- 3. Positioning on the customization spectrum -- 4. Progressing to become genuine retailers -- 5. Building stronger brands -- 6. Addressing the role of loyalty -- 7. Driving the business...

1. Introduction -- 2. Monitoring uber trends -- 3. Game changing : potential airline scenarios -- 4. Are airline managements prepared? -- 5. Social networking phenomena -- 6. Building airline brands and developing loyalty -- 7. Gaining insights from non-airline brands around the world -- 8....

1. Outlining the chaos, evolving strategies, and the new normal -- 2. Learning from other struggles : the auto industry -- 3. Learning from other successes : the customer experience industry -- 4. Innovating around airline realities -- 5. Firing on all cylinders to stay ahead -- 6. Viewing the...