The Internet has the potential to alter many aspects of current marketing theory and practice. Most early research … studies have focused on the role of the Internet as a promotional tool. More recently, case‐based studies are beginning to … emerge on how the Internet may alter the marketing management process. There is a need to compliment these studies with …

This paper presents a structure for understanding Internet communities. A conceptual framework is developed with a view … examines these elements and their function in developing Internet community bonding and develops a questionnaire based on Kano … problems was of more importance. The paper considers the implications of these findings for Internet communities.  …

Purpose – To critically assesses the extent to which consumers are being empowered by the internet, focusing … specifically on the role of the internet in the context of online pension information provision. Design/methodology/approach – A … pension web sites from 1996 to 2004 accessed from the internet archive. Findings – While consumers generally feel that the …

sectors in the UK. Although the advent of the internet is generally seen as potentially enabling consumer empowerment …, theoretical papers divide on the question of efficacy. On the one hand, it is argued the much‐vaunted internet opportunity must …

. Underpinning the research are theoretically‐secured constructs of purchasing behaviour on the internet. Findings – Cluster analysis … contribution of the paper is the identification of three different clusters of internet users. This can be of good use for shaping … internet marketing, particularly by virtue of the likely stability over time from cultural and personality characteristics.  …