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Does a sustainable orientation affect global consumers' relationships with international online brands?

Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023

Persistent link: https://www.econbiz.de/10014455390

International Direct Marketing : Principles, Best Practices, Marketing Facts

Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; … - 2007

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....

Persistent link: https://www.econbiz.de/10013520744

Transforming luxury : global luxury brand executives' perceptions during COVID

Loranger, David; Roeraas, Erik - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 48-62

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Being "green" to trust and continue in a global pandemic

Nguyen Thi Phuong Thao; Tran Trong Thuy - In: International journal of bank marketing 41 (2023) 2, pp. 269-288

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Transnational market navigation : living and consuming across borders

Sharifonnasabi, Zahra; Mimoun, Laetitia; Bardhi, Fleura - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1198-1220

Persistent link: https://www.econbiz.de/10014526268

Prosperity for all : consumer activism in an era of globalization

Hilton, Matthew - 2009

advocacy reached the peak of its influence in the decades after World War II and focused on creating a more equitable … Protest beyond the Affluent West -- 4. Consumers of the World Unite: Consumption and the New Global Order -- 5. The All …