Challenged by recent incidents as they occurred at Enron, WorldCom, Disney and Xerox, management has to rethink its values and to consider the expectations of their stakeholders. In reality, it can be observed that some firms are already on a learning path to adopt a broader...

Purpose – Owing to the fact that the concept of “CSR orientation in different cultural settings” is still quite unexplored, both in CSR theory and in empirical research the paper aims to contribute to the question of how corporations can deal with different CSR orientations when they...

Purpose – The purpose of this research is to show how corporate social responsibility (CSR) is actually implemented and managed in business practice by a mobile communications provider in Switzerland. Based on this presentation the paper aims to analyze whether this implementation in the firm...

Purpose – In the research project “Good practices of stakeholder view” three firms in the Swiss telecommunications industry were analysed in order to compare their stakeholder involvement. This paper seeks to illustrate how these three firms, namely Swisscom, Sunrise, and Orange, dealt...