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Brand relevance : making compe...
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8
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ECONIS (ZBW)
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Brand Portfolio Strategy
Aaker, David A.
- In:
Strategic Direction
22
(
2006
)
10
Persistent link: https://www.econbiz.de/10015010989
Saved in:
172
Managing the most important assets: Brand equity
Aaker, David A.
- In:
Planning Review
20
(
1992
)
5
,
pp. 56-58
What is going on in branding?
Persistent link: https://www.econbiz.de/10014971350
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