Wang, Xueqing; Li, Yang; Cai, Zhao; Liu, Hefu - In: Industrial Management & Data Systems 121 (2021) 8, pp. 1848-1870
Purpose: This study aims to investigate the impact of experience product portal page aesthetics on bounce rate. Design/methodology/approach: This research collected data from an online shop selling original design furniture on Taobao.com. It employed deep learning algorithm and manual coding to...