Smith, Robert - In: Gender in Management: An International Journal 29 (2014) 8, pp. 466-486
the cultural semiotic. Globally, images of female-entrepreneurship are socially constructed using stereotypes which are …. Gender has its own semiotic codes, and, universally, images of female-entrepreneurship are socially constructed using …/methodology/approach – One hundred images of female-entrepreneurship were analysed semiotically using photo-montage techniques to identify common …