This paper re-visits the theory of strategic experiential modules in the case of Turkish e-banking e-atmospherics. It is argued that experiential marketing in the e-banking sector could be the key to greater active online migration of consumers and differentiation among the players. Two leaders...

Enhanced data services through mobile phones are expected to be soon fully transactional and embedded within future mobile consumption practices. While private services will surely continue to take the lead, others such as government and NGOs will become more prominent m-players. It is not yet...

For a couple of years now, the Columbia Business School and in particular Bernd Schmitt have been advocating for more work to be done regarding 'experiential marketing'. Taking the case of e-atmospherics in Turkish e-banking practices, we revisit the theory of strategic experiential modules...

In recent years, the UK clothing and fashion industry has undergone some major changes. While the demise of traditional high street brands such as C&A have been widely heralded in the media, a new phenomenon has dramatically changed the children's garment landscape with the emergence of...

E-government has often been heralded as the new way forwards for emerging countries. While many such countries are already offering e-government services and are gearing up for further growth, little is actually known of the forming stages that are necessary to ensure a greater rate of success...

E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is...

Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering...

Service-level requirements emerge among the alternative strategies for supply chain firms that have already harvested the benefits of adopting ever low system wide costs. Though, the subjective and ever changing nature of services related understandings creates a challenge. In an attempt to fill...

For decades, marketers sought "the strategy" for building brand loyalty. When they succeeded in achieving extreme brand loyalty with customers, marketers simply followed the same template for other products and brands without bothering to examine the deeper, phenomenological processes involved...