COVER -- CONTENTS -- CHAPTER 1 : Organisational Behaviour -- CHAPTER 2 : Perception -- CHAPTER 3 : Motivation -- CHAPTER 4 : Attitudes -- CHAPTER 5 : Learning and Behaviour Modification -- CHAPTER 6 : Personality -- CHAPTER 7 : Group Dynamics -- CHAPTER 8 : Leadership -- CHAPTER 9 :...

COVER -- CONTENTS -- UNIT - 1 : MARKETING AND CORE CONCEPTS -- UNIT - 2 : MARKETING ENVIRONMENT (MICRO AND MACRO) -- UNIT - 3 : DEVELOPING THE MARKETING MIX - I (INDIRECT & PRICE) -- UNIT - 4 : DEVELOPING THE MARKETING MIX - II (PROMOTION & DISITRIBUTION) -- UNIT - 5 : MARKETING IN THE DIGITAL AGE.

COVER -- CONTENTS -- PART- A : MARKETING -- MARKETING CONCEPTS -- MARKETING FUNCTIONS -- MARKETING ENVIRONMENT -- PRODUCT PLANNING -- PRICE STRATEGIES -- PROMOTION -- ADVERTISING -- SALESMANSHIP -- DISTRIBUTION -- PART- B : FINANCE -- FINANCIAL MANAGEMENT -- FINANCIAL PLAN -- FINANCING DECISION...

COVER -- CONTENTS -- Financial Markets -- Non - Banking Financial Intermediaries -- Markets -- SEBI -- International Dimension of Financial Market -- Mutual Funds -- Recent Trends in Financial Services.