This book is designed as a text book for those students who opt for the subject Entrepreneurship Development and also as an invaluable guide to all those who want to become entrepreneurs in future. The various aspects of entrepreneurship is presented in a simple and lucid style in this book. It...

COVER -- CONTENTS -- THE FINANCIAL SYSTEM IN INDIA -- NEW ISSUES MARKET -- SECONDARY MARKET -- OTCEI AND NSE -- CAPITAL MARKET -DEVELOPMENT BANKS -- NON-BANKING FINANCIAL INSTITUTIONS AND RESERVE BANK OF INDIA -- SECURITIES AND EXCHANGE BOARD OF INDIA -- MONEY MARKET -- CREDIT RATING AGENCIES --...

COVER -- CONTENTS -- OVERVIEW OF MARKETING -- BUYER/CONSUMER BEHAVIOUR -- MARKET SEGMENTATION -- PRODUCT PLAN -- PRICING -- MANAGING DISTRIBUTION CHANNELS (PART-I) -- MANAGING DISTRIBUTION CHANNELS (PART-II) -- ADVERTISING -- SALES PROMOTION.

Purpose: This paper aims to model and optimize the closed loop supply chain for maximizing the profit by considering the fixed order quantity inventory policy in various sites at multiple periods. Design/methodology/approach: In forward supply chain, a standard inventory policy can be followed...

Purpose: This paper aims to model and optimize the closed loop supply chain for maximizing the profit by considering the fixed order quantity inventory policy in various sites at multiple periods. Design/methodology/approach: In forward supply chain, a standard inventory policy can be followed...