Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Preparing and Configuring Your Magento Website; Focusing your keywords; The role of the home page; Structuring our categories for better optimization; Optimizing our CMS pages;...

With advertising purchased based on estimates of the audience size, it is important for both researchers and media planners to understand how tuning behavior varies across set top boxes, channels, and dayparts. These questions are at the core of a call for increased accountability in television...

Conceptual Knowledge Markup Language (CKML) is an application of XML. Earlier versions of CKML followed rather exclusively the philosophy of Conceptual Knowledge Processing (CKP), a principled approach to knowledge representation and data analysis that “advocates methods and instruments of...