More and more companies are beginning to set up a newsroom in which they work on topics across departments. What are strategies and success factors of efficient topic management - with or without a physical newsroom? The issue "It's all about content" shows various approaches and best practices...

Even though genuine D&I management, which aims at fostering an inclusive work environment, can lead to economic benefits while promoting a fairer world, it is frequently subject to criticism. A research project consisted of two empirical studies led by Professor Sabine Einwiller and Daniel...

Dynamischer, schneller, effizienter - Agilität ist aktuell eines der am häufigsten diskutierten Management-Konzepte. Doch was bedeutet agil sein für die Unternehmenskommunikation? Die Ausgabe "Fast and flexible" erklärt das Konzept von Agilität, welche Rolle die Kommunikationsabteilung...

Purpose: Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing a conceptual framework which helps...

More dynamic, faster and more efficient - agility has become one of the most discussed management concepts of our time. But what does being agile mean for corporate communications? The latest issue "Fast and flexible" explains the concept of agility, the role of the communications department and...

The aim of this chapter is to shed light on a growing phenomenon in communication practice: employees speaking voluntarily for, about or on behalf of their organization, hereafter labelled as corporate ambassadors. The goal of this qualitative study is to analyze the role of corporate...