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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
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Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity
Suheimat, Wisam; Prætorius, Thim; Vang, Jan - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 88-113
Persistent link: https://www.econbiz.de/10011886962
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Estimating marketing component effects : double machine learning from targeted digital promotions
Ellickson, Paul B.; Kar, Wreetabrata; Reeder, James C. - In: Marketing science 42 (2023) 4, pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
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Business model innovation through the use of digital technologies : managing risks and creating sustainability
Tohănean, Dragoș; Buzatu, Alexandru Ilie; Baba, … - In: Amfiteatru economic : an economic and business research … 22 (2020) 55, pp. 758-774
In order to gain competitive advantages and maintain high market shares, businesses have to constantly adapt, not only by implementing the latest technology available, but also by creating their own innovations, aiming to make the business both more profitable and more sustainable. Changing the...
Persistent link: https://www.econbiz.de/10012656352
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Advertising and firm risk : a study of the restaurant industry
Kim, Yonghee; Kim, Min Chung; O'Neill, John - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 455-470
Persistent link: https://www.econbiz.de/10010199564
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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Two sides of the digital advertising coin: putting hypernudging into perspective
Morozovaite, Viktorija - In: Market and competition law review 5 (2021) 2, pp. 105-145
Persistent link: https://www.econbiz.de/10013163578
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Online Platforms and Digital Advertising Market Study : Observations on CMA’s Interim Report
Geradin, Damien - 2020
digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …
Persistent link: https://www.econbiz.de/10012841611
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Digital body disturbances in advertising : attraction or repulsion?
Callister, Mark; Stern, Lesa A.; John, Kevin K.; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012821763
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Advertising & promotion
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - 2021 - 5th edition
"Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and …
Persistent link: https://www.econbiz.de/10012519279