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The influence of product-placement type & exposure time on product-placement recognition

Brennan, I.; Dubas, K.M.; Babin, L.A. - In: International journal of advertising : the quarterly … 18 (1999) 3, pp. 323-338

Persistent link: https://www.econbiz.de/10008120958

Key antecedents of Executive Information System success: a path analytic approach

Bajwa, Deepinder S.; Rai, Arun; Brennan, Ian - In: Decision support systems : DSS ; the international journal 22 (1998) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10006200329

Reviews and Communications - Nightmare on Main Street: Angels, Sadomasochism, and the Culture of the Gothic

Edmundson, Mark; Brennan, Ian - In: Journal of macromarketing : examining the interactions … 18 (1998) 2, pp. 175

Persistent link: https://www.econbiz.de/10006916275

Marketing implications of Webcasting and extranets

Dubas, Khalid M.; Brennan, Ian - In: Marketing intelligence & planning 20 (2002) 4-5, pp. 223-228

Persistent link: https://www.econbiz.de/10006972755

Marketing implications of Webcasting and extranets

Dubas, Khalid M.; Brennan, Ian - In: Marketing intelligence & planning 20 (2002) 4, pp. 223-228

Persistent link: https://www.econbiz.de/10006973558

Brand placement in novels: A test of the generation effect

Brennan, Ian - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 495-510

Persistent link: https://www.econbiz.de/10008112558

Reviews and Communications - Nightmare on Main Street: Angels, Sadomasochism, and the Culture of the Gothic

Edmundson, Mark; Brennan, Ian - In: Journal of macromarketing : examining the interactions … 19980, pp. 175

Persistent link: https://www.econbiz.de/10006954576

Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition

Brennan, Ian; Bahn, Kenneth D. - In: Psychology & marketing 23 (2006) 4, pp. 273-296

Persistent link: https://www.econbiz.de/10006955340

Marketing implications of Webcasting and extranets

Dubas, Khalid M.; Brennan, Ian - In: Marketing Intelligence & Planning 20 (2002) 4, pp. 223-228

Webcasting or push technology automatically sends information from the producer of information to the server or client computer of the subscriber. This paradigm is different from the traditional method of accessing Web content – a method that requires an individual to seek out information via...

Persistent link: https://www.econbiz.de/10014945828