Chen, Haipeng; Levy, Daniel C.; Snir, Avichai - 2017 - January 20, 2017
We take advantage of a natural experiment to document an emergence of a new price ending that has the same effects as 9-endings. In January 2014, the Israeli parliament has passed a law prohibiting the use of non 0-ending prices. We find that one year after 9-ending prices have disappeared,...
