Showing 61 - 70 of 127,239
Passenger satisfaction and loyalty are crucial for success in the airline industry. To achieve customer satisfaction and loyalty, it is important that airlines provide high-quality services. This paper examines different elements of service quality in the airline industry, including the...
Persistent link: https://www.econbiz.de/10014544437
marketing communication, which is subjected to increased virtualization due to the progressing digital transformation. The …
Persistent link: https://www.econbiz.de/10014544661
The paper focuses on meetings as an over-utilized, but often under-structured tool for managerial effectiveness and efficiency. The authors present four different meeting types, more precisely termed team facilitations, as commonly used in aviation by flight crews: Brainstorming, Briefing,...
Persistent link: https://www.econbiz.de/10012197970
The paper focuses on meetings as an over-utilized, but often under-structured tool for managerial effectiveness and efficiency. The authors present four different meeting types, more precisely termed team facilitations, as commonly used in aviation by flight crews: Brainstorming, Briefing,...
Persistent link: https://www.econbiz.de/10012206918
In this paper we argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. We discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an...
Persistent link: https://www.econbiz.de/10013204739
We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry...
Persistent link: https://www.econbiz.de/10013204741
Drawing upon the literature on knowledge management, leadership, and innovation, this study investigates the possible associations among customer knowledge management, knowledge-oriented leadership, innovation quality, and firm performance in 283 small and medium-sized enterprises (SMEs) in...
Persistent link: https://www.econbiz.de/10013266812
increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and …
Persistent link: https://www.econbiz.de/10012601088
Household appliances are the biggest contributor to household energy consumption and carbon dioxide emissions. One of the ways to reduce emissions and conserve energy is to increase the use of energy-efficient appliances (EEAs). Based on the theory of planned behavior (TPB), the study...
Persistent link: https://www.econbiz.de/10012601101
The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...
Persistent link: https://www.econbiz.de/10012620532