consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status … media marketing activities and brand equity positively affect the purchase intention of luxury brands, which is more … on social media marketing activity, status consumption, and brand equity, leading to luxury brand consumption. The study …

organizations that are interested in getting a better understanding of the market environment and of the marketing processes. The …

nutritional quality, with negative consequences on health. An exploratory marketing research was conducted among students for …

been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical … between marketing strategy and sustainability from the perspective of enterprises in Slovakia. The authors have used binary … philosophy of sustainability when organization defines a marketing strategy and implements it into corporate strategy. Based on …

The purpose of this study is to show marketing practitioners how to use econometric models to assess the effect of … marketing actions. We use a database that includes the four competitors of a personal care product in Colombia with limited … information for a period of six years. The study evaluates the effects of marketing actions on sales revenues for the three …

research is to study high-quality hotels of Croatia from the hotels' and guests' points of view focusing on a new marketing … strategy named Integrated Marketing Communications (IMC), advancements in Information and Communication Technology (ICT), and …