Berchicci, Berchicci, L.; King, King, A.A.; Tucci, … - Erasmus Research Institute of Management (ERIM), … - 2008
Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need...