Dimitrova, Boryana V.; Korschun, Daniel; Yotov, Yoto V. - In: International Marketing Review 34 (2017) 3, pp. 377-402
country-pair using the well-established structural gravity model of international trade. Findings The authors find that each … country’s reputation in that country appears to be a viable alternative to other levers (e.g. trade negotiations, free trade … most successful empirical frameworks, the structural gravity model of international trade. The findings suggest that for …