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This chapter describes the market for pharmaceuticals, which exceeded $500 million in sales in 2010. The industry is …
Persistent link: https://www.econbiz.de/10014025576
Our study puts special attention to the fact that R&D cooperations in the pharmaceutical industry are formed at different stages throughout the drug development process. We study if the timing to engage in R&D cooperations in the pharmaceutical industry has different impacts on the technology...
Persistent link: https://www.econbiz.de/10010229875
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...
Persistent link: https://www.econbiz.de/10014025251
In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a drug in generating prescriptions; and the effect of...
Persistent link: https://www.econbiz.de/10014047829
The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well. In this paper, I develop and estimate a structural model...
Persistent link: https://www.econbiz.de/10013089806
this paper, we take a close look at competition among the generic entrants during the first three years after patent … expiration and examine whether there is a first mover advantage. We specify a random effect nested logit model of competition … that allows for competition between the brand drug and generics, and among multiple generic drugs. The model accommodates …
Persistent link: https://www.econbiz.de/10012709667
model to study consumers’ buying behavior and firm competition in the post patent ethical drug markets. We use the estimated …
Persistent link: https://www.econbiz.de/10014036939
We study the impact of regulation on competition between brand-names and generics and pharmaceutical expenditures using …-savings, and that patients' copayments decrease despite the extra surcharges under RP. -- pharmaceuticals ; regulation ; generic … competition …
Persistent link: https://www.econbiz.de/10008749029
We study the impact of regulation on competition between brand-names and generics and pharmaceutical expenditures using …
Persistent link: https://www.econbiz.de/10013316129
competition from a third firm offering a generic version perceived to be of lower quality. This model allows us to compare generic … reference pricing (GRP), therapeutic reference pricing (TRP), and no reference pricing (NRP). We show that competition is …
Persistent link: https://www.econbiz.de/10013317373