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Firms nowadays are increasingly proactive in trying to strategically capitalize on consumer networks and social interactions. In this paper, we complement an emerging body of research on the engineering of word-of-mouth (WOM) effects by exploring a different angle through which firms can...
Persistent link: https://www.econbiz.de/10014039850
The paper presents a model of a software monopolist who benefits from a lagged network externality arising from consumers' feedback through the so-called bug-fixing effect. That is, the software producer is able to correct errors in the software code detected by previous users, improving her...
Persistent link: https://www.econbiz.de/10010292742
The paper presents a model of a software monopolist who benefits from a lagged network externality arising from consumers' feedback through the so-called bug-fixing effect. That is, the software producer is able to correct errors in the software code detected by previous users, improving her...
Persistent link: https://www.econbiz.de/10009725487
The effects of mergers on the media marketplace have historically failed to live up to dire predictions. Mergers are often a response to technological upheaval and turbulence in the media industry and firms should be allowed to experiment with such alternative business models with the intent on...
Persistent link: https://www.econbiz.de/10013070497
Persistent link: https://www.econbiz.de/10012836148
Similar to the Internet Era, which generated new value chains based on digital marketplaces, the block-chain has the potential to be the next cutting-edge technology which will revolutionize markets. Block-chain technology built on a consensus mechanism can make intermediaries [or third parties]...
Persistent link: https://www.econbiz.de/10012840266
Recent claims that online platforms have secured permanent monopolies, protected by barriers to entry from network effects and stockpiles of data, and should be the focus of intense antitrust and regulatory scrutiny, are inconsistent with the economics, technology, and history of online...
Persistent link: https://www.econbiz.de/10012951065
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects,...
Persistent link: https://www.econbiz.de/10012906027
Persistent link: https://www.econbiz.de/10012822955
Apple’s iOS 14 update represents an anti-competitive strategy disguised as a privacy-protecting measure. Apple now prohibits non-Apple apps from using information essential to providing relevant, personalized advertising, without explicit user opt-in. And users may opt-in only after they are...
Persistent link: https://www.econbiz.de/10013225747