Chevalier, Judith; Goolsbee, Austan - In: Quantitative Marketing and Economics 1 (2003) 2, pp. 203-222
Despite the interest in measuring price sensitivity of online consumers, most academic work on Internet commerce is hindered by a lack of data on quantity. In this paper we use publicly available data on the sales ranks of about 20,000 books to derive quantity proxies at the two leading online...
