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Modeling dependencies in brand choice outcomes across complementary categories

Ma, Yu; Seetharaman, Seethu; Narasimhan, Chakravarthi - In: Journal of retailing 88 (2012) 1, pp. 47-62

Persistent link: https://www.econbiz.de/10009513167

A multi-category demand model incorporating inter-product proximity

Ma, Yu; Seetharaman, Seethu; Singh, Vishal - In: Journal of business research : JBR 124 (2021), pp. 152-162

Persistent link: https://www.econbiz.de/10012493978

The indirect impact of price deals on households' purchase decisions through the formation of expected future prices

Zhang, Qin; Seetharaman, Seethu; Narasimhan, Chakravarthi - In: Journal of retailing 88 (2012) 1, pp. 88-101

Persistent link: https://www.econbiz.de/10009513160

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Zhang, Qin - 2012

We examine the indirect impact of price deals, which occurs through the formation of expected future prices, on households' purchase decisions. Two competing learning processes of households' formation of expected future deals that lead to opposite predictions are proposed. Under a...

Persistent link: https://www.econbiz.de/10013113962