The advancement of IT has made it easy to communicate the online review information of a product and its previous sales volume information, both of which affect consumer purchase. How should firms react to the coexistence of these two types of information? Should the firms reduce their prices...

Many platforms use monetary incentives to encourage user-generated content (UGC) contributions. However, empirical studies report contradictory findings: monetary incentives may either increase or decrease contribution. To understand the underlying mechanisms, we build a theoretical model where...

This research studies the price competition between a Software as a Service (SaaS) vendor, who adopts a subscription-based pricing scheme, and an on-premises vendor, who uses a perpetual license scheme. The SaaS vendor decides its subscription price, and the on-premises software vendor decides...

Firms have traditionally used price and advertising to signal product quality when consumers are not initially well-informed about qualities of competing sellers. While the Internet has increased the frequency at which buyers face unknown sellers, it also provides abundant information about...

“Leaving no one behind” is an overarching principle of the newly adopted SDGs. Many countries are in particular prioritizing resources on those who are furthest behind. Existing malnutrition indicators—underweight, stunting, wasting, overweight and severe wasting—are headcount ratios....

Live-stream selling is becoming increasingly popular in e-commerce platforms, where streamers sell the product through real-time social interactions while consumers make purchases during the live-stream time. Adopting a live-stream channel has profound impacts on the traditional post-price...

Freelancers in online labor markets often display many skills in their profiles to increase their chances of participating in multiple jobs. However, such behavior may lead their displayed skills to straddle multiple categories, that is, skill spanning. In this paper, we extend the concept of...

Advertising is an important revenue source for many publishers of information and entertainment-oriented good and services on the Internet, television, and print media. The publication design must balance the revenue opportunity from advertising with its impact on consumers' perception of the...

Fresh agricultural commodities have been entering the era of network marketing. However, the coverage population is still relatively small. In this paper, more than 400 online shopping customer survey data are statistically analyzed based on perceived risk multidimensional model by factor...