Similar Search Results

Conversion of online purchase intention into actual purchase : the moderating role of transaction security and convenience

Indiani, Ni Luh Putu; Fahik, Gabriel Aprinau - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 18-29

Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is...

Persistent link: https://www.econbiz.de/10012221649

Green DIY store choice among socially responsible consumer generations

Dabija, Dan Cristian; Bejan, Brandusa Mariana - In: International journal of corporate social … 3 (2018) 13, pp. 1-12

The purpose of our empirical investigation, based on the theory of reasoned action and generational theory, is to study the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and Gen Zs). The authors base their quantitative research...

Persistent link: https://www.econbiz.de/10011933519

Consumer Preferences, Cannibalization and Competition : Evidence from the Personal Computer Industry

Li, Bin - 2017

Understanding the degree of cannibalization and competition in online and offline markets is important to firms … that determine the extent of cannibalization and competition. In this study, we develop an empirical model to identify … cannibalization and competition effects simultaneously in different markets, and further examine the impacts of consumer preferences …

Persistent link: https://www.econbiz.de/10012954695

Behavioral model of business change management in relation to building competitiveness in market economy conditions

Vrtana, David; Rosnerova, Zuzana; Križanová, Anna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 493-503

In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...

Persistent link: https://www.econbiz.de/10012888460

Competitive Advertising on Brand Search : Traffic Stealing and Click Quality

Simonov, Andrey - 2020

We measure the effectiveness of competitive advertising on brand search using alarge-scale, quasi-experimental ad allocation on Bing. Competitors are able to stealtraffic from the focal brand, and they steal an order of magnitude more clicks if the focalbrand's link is exogenously removed from...

Persistent link: https://www.econbiz.de/10012851987

Pricing Under Dynamic Competition When Loyal Consumers Stockpile

Gangwar, Manish - 2020

competition under duopoly and derive the Markov Perfect Equilibrium pricing strategies.Contrary to intuition we find that …

Persistent link: https://www.econbiz.de/10012856272

Price and Variety in Supermarkets : Can Store Competition Hurt Consumers?

Trindade, Andre - 2015

find that consumer welfare is higher under competition. However, that is a result from the wider choice of products rather …

Persistent link: https://www.econbiz.de/10013037834

Advance Selling, Competition, and Brand Substitutability

Loginova, Oksana - 2016

This paper studies the impact of competition on the benefits of advance selling. I construct a two-period price … competition from the other firm in the regular selling season and when it does not. I show that competition enhances the benefits …

Persistent link: https://www.econbiz.de/10012980316

Product Reviews and Competition in Markets for Repeat Purchase Products

Li, Xinxin; Hitt, Lorin M.; Zhang, Z. John - 2012

price competition and lead to lower profits. The strength of these potentially offsetting effects depends on the …

Persistent link: https://www.econbiz.de/10014212447

Choosing Whether to Compete : Price and Format Competition with Consumer Confusion

Crosetto, Paolo - 2014

firms cannot monitor the competition, having more savvy consumers leads firms to present comparable offers. This results in …

Persistent link: https://www.econbiz.de/10013044590