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Questionnaires for adaptive choice-based conjoint analysis aim at minimizing some measure of the uncer- tainty associated with estimates of preference parameters (e.g. partworths). Bayesian approaches to conjoint analysis quantify this uncertainty with a multivariate distribution that is updated...
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Characteristics based discrete choice models of demand have been used extensively in both economics and marketing. The basic endeavor in these models is to view products as bundles of characteristics, with consumer preferences defined over this characteristics space. In the context of brand...
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This paper aims to analyse the underlying factors of varied behaviour shown in the store set of purchase of households during a time period (temporal variation). In order to examine whether there are differences between households with and without shopping varied behaviour, a Bayesian Separate...
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