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The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya; Das, Sanjiv R. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 964-982
Persistent link: https://www.econbiz.de/10003962679
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The Long and Short of it : Why are Stocks with Shorter Runs Preferred?
Raghubir, Priya - 2011
This paper develops a framework for modeling risky debt and valuing credit derivatives that is flexible and simple to implement, and that is, to the maximum extent possible, based on observables. Our approach is based on expanding the Heath-Jarrow-Morton term-structure model to allow for...
Persistent link: https://www.econbiz.de/10013133002
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BEHAVIORAL FINANCE - A Case for Theory-Driven Experimental Enquiry - A theoretical information-processing framework is presented for examining how individuals process financial inf...
Raghubir, Priya; Das, Sanjiv Ranjan - In: Financial analysts' journal : FAJ 55 (1999) 6, pp. 56-79
Persistent link: https://www.econbiz.de/10006292186
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Is 1/10 > 10/100? : the effect of denominator salience on perceptions of of base rates of health risk
Raghubir, Priya - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 327-334
Persistent link: https://www.econbiz.de/10003793615
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Visual perception : an overview
Raghubir, Priya - In: Sensory marketing : research on the sensuality of products, (pp. 201-217). 2010
Persistent link: https://www.econbiz.de/10003933287
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Are visual perception biases hard-wired?
Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 143-165). 2008
Persistent link: https://www.econbiz.de/10009260341
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Perspektiven : ein Interview mit Prof. Priya Raghubir
Raghubir, Priya (interviewee) - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 1, pp. 55
Persistent link: https://www.econbiz.de/10011957423
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Maladaptive consumption conceptual identification model
Raghubir, Priya - In: Maladaptive Consumer Behavior : Theory, Research, and …, (pp. 299-327). 2024
Persistent link: https://www.econbiz.de/10015066168
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Valuing new currencies : a framework for future research
Raghubir, Priya - In: New directions in behavioral pricing research, (pp. 1-28). 2024
Persistent link: https://www.econbiz.de/10014635447
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Matrix metrics : network-based systemic risk scoring
Das, Sanjiv R. - In: The journal of alternative investments 18 (2015/2016) 4, pp. 33-51
Persistent link: https://www.econbiz.de/10011471132