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Incentivizing motivation and self-control preferences
Hirt-Schierbaum, Linda; Ivets, Maryna - 2021
In this paper we develop a theoretical model concerning self-control, motivation and commitment. The model, based on …, inferior and has to exercise self-control to resist temptation. A random, time-variant degree of motivation is introduced to …In diesem Papier entwickeln wir ein theoretisches Modell bezüglich Selbstkontrolle, Motivation und Selbstverpflichtung …
Persistent link: https://www.econbiz.de/10012422193
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Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs
Lambrecht, Anja - 2011
In communication, information, and other industries, three-part tariffs are increasingly popular. A three-part tariff is defined by an access price, an allowance, and a marginal price for any usage in excess of the allowance. Empirical nonlinear pricing studies have focused on consumer choice...
Persistent link: https://www.econbiz.de/10012757055
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Symbolic and affective motives, constraints and self-efficacy among Romanian car buyers
Bălău, Mădălina - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 14-29
Cars have long been considered goods that symbolize status, yet few studies integrate the impact of symbolic and affective motives on the car buying decisions, with even fewer studies focusing on the influence of these motives on Eastern European consumers' buying behaviour. The aim of this...
Persistent link: https://www.econbiz.de/10012119694
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Mood and self-efficacy : the moderation of hedonic and utilitarian motivation
Totawar, Abhishek Kumar; Nambudiri, Ranjeet - In: Human resource development review : HRD review 13 (2014) 3, pp. 314-335
Persistent link: https://www.econbiz.de/10010402127
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Behavioural traits affecting motivational potential of individuals : a proposed conceptual framework
Bhatt, Prachi; Buddhapriya, Sanghamitra - In: International journal of Indian culture and business … 14 (2017) 4, pp. 434-456
Persistent link: https://www.econbiz.de/10011845582
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Do versus don't : the impact of framing on goal-level setting
Tuk, Mirjam Alexandra; Prokopec, Sonja; Van den Bergh, Bram - In: Journal of consumer research : JCR ; an … 47 (2021) 6, pp. 1003-1024
Persistent link: https://www.econbiz.de/10012504030
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The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.; Woolley, Kaitlin - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
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The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience
Williams, Antonio S.; Park, Byungik; Pedersen, Zack P. - In: International journal of sport management and marketing … 23 (2023) 4, pp. 310-326
Persistent link: https://www.econbiz.de/10014311074
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The Determinants of Coupon Discounts for Breakfast Cereals
Price, Gregory - 2008
This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...
Persistent link: https://www.econbiz.de/10012723426
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The magic of storytelling : how curiosity and aesthetic preferences work
Bianchi, Marina - 2014
Why do we love stories? That this is not an idle question is shown by the fact that we spend an enormous amount of time in our lives following stories: telling and listening to them; reading them; watching them on television or in films or on stage. Despite their recurrent similarity and even...
Persistent link: https://www.econbiz.de/10010458626