Levy, Daniel; Lee, Dongwon; Haipeng (Allan) Chen; … - Department of Economics, Bar Ilan University - 2010
We study the link between price points and price rigidity, using two datasets: weekly scanner data, and Internet data. We find that: “9” is the most frequent ending for the penny, dime, dollar and ten-dollar digits; the most common price changes are those that keep the price endings at...