How can retailers incentivize customers to make healthier food choices? Price, convenience, and taste are known to be among the main drivers behind such choices. Unfortunately, healthier food options are often expensive and infrequently promoted. Recent efforts in deploying healthy nudges to...

This paper develops an integrated operations-marketing model for a profit-maximizing firm dealing with an innovative product or service. We assume that customer demand is random, and sensitive towards both the price as well as the non-price factors. Specifically, the mean demand is decreasing in...

This paper focuses on a firm selling a make-to-stock product with a constant customer demand rate. The firm follows an exact (Q, r ) policy for raw material inventory control and faces a random eplenishment lead time. Through this research, we wish to gain a better understanding of the impact of...