Mhango, Mary W.; Niehm, Linda S. - In: Journal of Fashion Marketing and Management: An … 9 (2005) 3, pp. 342-356
Purpose – This preliminary study describes the Malawi second‐hand clothing market and recommends strategies for … improved distribution by entrepreneurs. We explore the potential for formal retailing of second‐hand clothing in Malawi and … ventures to grow in the Malawi formal market. It is apparent that second‐hand clothing retail entrepreneurs have significant …