The aim of this chapter is to present the outline of a model approach for project management in the healthcare sector on the example of clinical trial projects. Special attention was given to non-commercial projects. The authors try to fill the identified gap concerning model approaches and...

The pharmaceutical and medical device industry is an interesting case study in the development of alternative marketing paradigms compared to the consumer space. We will mainly use examples from the pharmaceutical industry in what follows, however similar paradigms exist for the medical device...

Project Management for Healthcare, Second Edition covers the significant changes in both the direction of healthcare and the direction of project management. The most significant change in healthcare is the prevalence of online data and the need for its protection. The book explains how data can...