Customer access information technology offers greatpotential benefits to both the organization and itscustomers. However, managers lack methods forevaluating these technologies and determining whetherconditions exist for success. We propose a model fromMarketing Science which captures factors...

This paper proposes a new vision for the measurement andmanagement of development productivity related to computer aidedsoftware engineering (CASE) technology. We propose thatproductivity be monitored and controlled in each phase ofsoftware development life cycle, a measurement approach we...

Measurement of software development productivity is needed in order to control software costs, but it isdiscouragingly labor-intensive and expensive. Computer aided software engineering (CASE) technologies --especially repository-based, integrated CASE -- have the potential to support the...

The traditional unit of analysis and control forsoftware managers is the software project, and subsequentlythe resulting application system. Today, with the emerging capabilitiesof computer-aided software engineering (CASE) andcorresponding changes in the development process, productivitygains...

Customer access information technologies (CAITs) provide a link between afirm and its customers. Firms invest in CAITs to reduce costs, increase revenuesand market share, lock in existing customers and capture new ones. These benefits,however, are notoriously difficult to measure. This paper...

Pervasive and costly automation of information handling activities continues to put pressure onsenior managers to quantify the contributions of information technology IT to the strategicgoals of the firm. This paper proposes the use of quot;business value linkage BVLquot; correlation teststo...

Determining the 'business value' of information technology (IT) requires managersto choose performance measures which are well-suited to capturing the economic impacts of theapplication they are evaluating. In this paper, the authors discuss a promising approach for bridgingthe gap between a...

Firms today invest enormous resources in information technology with the hope of gaining significant returnswhich will impact their performance. A growing body of research into the firm performance effects of IT investmenthas emerged and is sometimes referred to as IT business value research....

IT creates impacts at several levels in the firm and often indirectly contributes to firm profitability. The problem ISresearchers face is identifying robust methods that give reliable results. This paper reports on state-of-the-artmethods in IT value research, reviews eleven major empirical...