In this research, managerial perspectives, consumer vantage points, managerial and consumer networks, and the interactions between these participants were examined across locations to come to an understanding of how Chinese brand development crosses national boundaries and intersects with a...

The purpose of this chapter is to develop ideas about photography as a consumer behavior and as a researcher practice, by examining social science research traditions, photographers, and consumer research that utilizes photography. Photography is one stream of many in representing consumers....